Why do so many professional services firms fall at the first hurdle when it comes to defining their purpose?

Strategic brand transformation must be driven by data and business strategy rather than emotional attachment or public opinion, even when the goal is to create emotional connections with customers.

Bright Space study, ‘Missing the Point of Purpose’, reveals a significant gap between firms claiming to have a purpose and those effectively implementing it.

In September, Ingrid Brown ran a workshop at the PM Forum conference on internal communications’ role in driving engagement. Read on for her insights and learnings from the delegates.

Five key takeaways from our webinar on 'Maximising trade show participation: Strategic and practical tips for making the most of your in-person B2B marketing and communications' are now available.

Ian Firth shares his five takeaways from the Transform Live conference 2024.

The Bright Space team has looked into the B2B crystal ball and shared seven predictions for the coming year.

We are very excited to share that DuPont Mobility & Materials and Principal of Bright Space, Ian Firth have been nominated in the Transform Europe Awards 2024!

In our article for PM Forum's 'PM' magazine, Ingrid Brown explains the importance of being joined up and why building trust with clients and buyers proves you can deliver value beyond your products and services.

We are delighted to announce that Simon Rutter has joined Bright Space as Specialist Adviser - Employee Engagement and Strategic Internal Communications. Find out about his approach, why he believes there’s an identity crisis in internal comms – and why he’s out to fix it.

We sat down with three specialists working in the industrial space to talk us through the changes they’ve seen in communications, the challenges they face, and how to jump the hurdles.

We are proud to announce that we are members of the Design Business Association (DBA).

Navigating the vast terrain of brand guidelines can seem a rather daunting endeavour for the average employee. Enter the utility of a brand book.

We sat down with Lee Lam, Bright Space Specialist Adviser in Start-ups and Organisational Strategy, to get her thoughts on two areas we see start-ups struggle with; early-stage communications to stakeholders and brand reputation.

Creating a brand identity in isolation or as a pure creative exercise will deliver a beautiful visual output but won’t necessarily translate into a successful business outcome. That’s why good branding is the bridge between value and stakeholders.

What comes first; the chicken or the egg? This well-known paradox can be argued as a causality dilemma or as plain fact. The same could be said for brand and purpose: what comes first? Our theory at Bright Space is purpose precedes brand. But just because brand follows, it doesn’t mean it plays second fiddle.

Following the highly anticipated Green Claims Directive, Bronwyn Forsyth, Strategist at Strategic Advisory and Communications shares her thoughts on regulation vs compliance, the role of purpose in successful sustainability communications and what getting it right looks like.

This year, the International Women's Day theme is #EmbraceEquity, Why equal opportunities aren't enough. In celebration of the women we know, we work with and we are, we've asked a handful of the Bright Space Communications team for their IWD reflections.

Following our article on Communicating purpose, we asked five expert communicators to answer the question: what are the challenges you face when communicating purpose? Read on to find out some of the wisdom they imparted.‍

We’ve been debating why communicating purpose lands for some and falls flat for others. Read on to find out five challenges we at Bright Space feel communicators face with purpose messaging.

What’s a leader and what are they responsible for? Simon Slater, Special Adviser - Legal and Professional Services, shares his thoughts.

In the first of our blogs on 'My purposeful work', Joanne Nelson, Specialist Adviser - Fintech and IT, shares how she's found her own new purpose to work happier, smarter, and on her own terms.

For Bright Space, 2022 was a year of strategic growth and personal fulfilment leading brands to identify their purpose and articulate their value to employees, customers and investors.

We are delighted that our work with Tokamak Energy and DuPont Mobility & Materials has been shortlisted in four categories across three awards.

Principal, Ian Firth was honoured to be a jury member for the Transform Awards ANZ 2022.

Ingrid Brown and Simon Slater will deliver the keynote presentation at the Katchr Connect Conference on 26 January 2023.

"To enable the business to progress effectively with an ESG agenda, Motorpoint has partnered with Bright Space Communications [...] to thoroughly research the business, highlight opportunities and develop a formal strategy."

Download our Bright Space guide on how to define and embed your firm's purpose throughout your 'purpose journey'.

We hosted a virtual round table on Thursday 31 March on why professional services firms are behind the curve, how the sector is addressing this lag and how to overcome the obstacles you might face on ‘the purpose journey’. You can now listen to the recording.

In our first article for PM Forum's 'PM' magazine, Ingrid Brown explores why accountancy and legal practices are behind the curve when articulating their purpose.

Three key imperatives to get you going

Firms lag behind their clients when it comes to purpose

Developing a set of values is just the first step in the process of guiding the culture you need to have. The real magic happens when you set about creating a considered approach to embedding them across the business. 

Your brand is one of your company’s most valuable intangible assets but how well are you measuring and monitoring both its impact and success?

There was a time when creating a corporate brand and managing it was relatively straightforward.

Simon contemplates the meaning of Purpose

When talking about building more confidence in business - are we really just talking about building more trust?