‍Responsibilities

In short, we were strategic advisers, creatives and copywriters and were responsible for the design, production and delivery of film, print and stand graphics and a substantial social media campaign.

We interpreted the theme of ‘creating sustainable solutions to transform industries and improve lives through material science’ through 12 specific applications shared by our client, including e-bikes, footwear and robot vacuum cleaners. By showing the applications that M&M’s materials are in, the target audience was able to make a connection between the benefits of its materials and many everyday products.

As part of the overarching objective to position the M&M business aligned with its proposition, we provided the strategic direction, content and creative of a five-month social media campaign in the run-up to K, focusing on these 12 applications through case studies, films, factoids and testimonials. The campaign steadily built excitement up to the show where it culminated in an immersive experience for customers and visitors to the company’s stand.

Specifically for the trade fair, we provided the creative theme which we applied to outdoor media, an advertising campaign, stand graphics and on-stand promotional material, resulting in a strong and confident presence at the show. By directing and implementing an integrated, experiential campaign, existing and prospective customers, high-profile journalists and other stakeholders were engaged, inspired and understood perfectly how M&M’s materials are able to transform industries and improve lives.

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