Missing the point of purpose

Our research highlights a critical gap in professional services 

Our latest study of the Top 50 law and accountancy firms uncovers a striking disconnect: while purpose drives commercial growth and stakeholder trust, few firms are getting it right.
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Key findings reveal:
  • Only half of leading firms have a defined purpose statement
  • Just half of these firms successfully support their purpose with credible narratives
  • A clear correlation between purpose and commercial performance
  • How purpose impacts client decisions and talent retention
  • Why firms are still falling behind their corporate clients on purpose
‍Download our comprehensive report to discover where your sector stands on purpose implementation.
Complete the form below to receive "Missing the point of purpose: A study of the communication of purpose in law and accountancy firms" – and gain insights that could transform your firm's approach to purpose-driven growth.
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